The problem with this, as anyone who's ever been to high school knows, if you have to announce you're cool. . . well, you know, you're probably not.
On the plus side, at least they have a blog. The purpose of the newly launched consortium, called NewspaperProject.org, is, according to their blog, "to support a constructive exchange of information and ideas about the future of newspapers." If they have a blog, at least they get the first principle of the new world -- that it involves having a conversation with people outside your walls.
Let's hope they're listening.