The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of a doubt, what is laid before him.
-- Leo Tolstoy
The primary challenge to journalism finding its way forward today, to finding new sustainable financial models, is the fact that many in journalism, especially at the highest levels, believe they know certain parameters to be immuatable. Until the industry goes back to the beginning, and revists every truth it believes to be self-evident, and assesses which really are immuatable, and which were simply artifacts of the ecosystem and technological environment in which they emerged, the industry will not be able to see, much less embrace, those new truths which will be the key to its future viability, and success.
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