Friday, January 30, 2009

The perils of not staying current with your readers

"If you don't stay current with users, they invent around you."

More wisdom from the authors of Wikinomics.

Folks in the newspaper world might not think much of the new news organizations cropping up, like the West Seattle Blog or the "-ist" clan" (SFist / Gothamist / Austinist etc...), but the fact that places like these are vibrant sources of information for their communities means that they are staying current with something that readers value, and the traditional media ignores (or, moreover, disdains) them at their own peril.

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