Tuesday, October 7, 2008

Why passion is key

While flitting around Twitter today, I came across the tweet stream belonging to the CEO of Zappos, the killer online shoe store. In one of his recent tweets, he made the following observation:

What I've learned in life and business: the people that care most always win. I've been on both sides. If you're most passionate, you'll win.

The wisdom seemed apropos to the news business.

I've talked before about how news organizations have to put their futures in the hands of staffers who are most passionate about the places news creation and delivery are going. Not the most senior staff. Not the ones with the greatest experience or most impressive accomplishments according to the traditional, paper-news metrics. But the people who are really jazzed about how we'll be able to generate and deliver news in the brave new digital world. Not only because they are more likely to win, as the quote above says. But also because only they will have the drive to keep on through the tough slog that awaits this business.

Photo courtesy of ms4jah. Creative Commons license.

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