Wednesday, October 1, 2008

If at first you don't succeed...

"If at first you don't succeed, call it version 1.0."

It's an old saying in the tech world. But it reflects the mindset that has enabled Silicon Valley to produce the likes of Apple, eBay, PayPal, and Google. This mindset says: "There's no such thing as failure. There's only version 1.0. And then version 2.0. And then 3.0."

Things aren't expected to work great -- or even work -- the first time around. But that's OK. Things not working right the first time around doesn't constitute failure. It constitutes a necessary step on the way to figuring out what does work.

It's a mindset news organizations simply need to adopt. They need to move away from "We don't release it to the world until it's fully baked" to "Let's throw it up against the wall and see what sticks."

So let's say it again: "If at first you don't succeed, call it version 1.0." (And then go back to the drawing board to start working on version 2.0.)

Photo courtesy of eyesplash Mikul. Creative Commons license.

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